图书介绍

电子商务专业英语【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

王晔著（西安交通大学）著
出版社：北京：机械工业出版社
ISBN：9787111275725
出版时间：2009
标注页数：210页
文件大小：27MB
文件页数：225页
主题词：电子商务－英语－高等学校－教材

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图书目录

Chapter 1 Introduction to E-commerce 电子商务概要1

案例Case:Amazon.com1

正文Text2

1.1 Concepts and Definitions2

1.2 Different Types of E-commerce5

1.3 Early Development of E-commerce8

1.4 The Components of an E-commerce Transaction Loop11

1.5 Advantages and Disadvantages of E-commerce12

1.6 The Forces of Fueling E-commerce15

核心词汇Core Words and Expressions17

知识扩展More Knowledge18

Chapter 2 Electronic Business Model 电子商务模式21

案例Case:Taobao in Prime Position to Dominate China's C2C Market for a Foreseeable Future21

正文Text23

2.1 Definition23

2.2 Nine Business Models On the Web24

核心词汇Core Words and Expressions30

知识扩展More Knowledge30

Chapter 3 Network and Network Protocol 网络与网络协议案例Case:McDonald's Intranet33

正文Text35

3.1 Network Topologies35

3.2 Network Types38

3.3 Network Protocol40

3.4 Internet45

核心词汇Core Words and Expressions54

知识扩展More Knowledge54

Chapter 4 Online Marketing and Advertising 在线营销与广告案例Case:Advertising on MSN56

正文Text57

4.1 Electronic Marketing57

4.2 Marketing Mix59

4.3 Advertising and Marketing68

4.4 Affiliate Marketing71

核心词汇Core Words and Expressions74

知识扩展More Knowledge75

Chapter 5 E-commerce Payment 电子商务支付77

案例Case:PayPal77

正文Text79

5.1 Electronic Money79

5.2 Internet Bank81

5.3 EFT83

5.4 Online Credit Card Transactions84

核心词汇Core Words and Expressions86

知识扩展More Knowledge87

Chapter 6 E-commerce Security Technology 电子商务安全技术案例Case:Bibliofind Company91

正文Text92

6.1 Introduction to E-commerce Security92

6.2 Firewall Technology94

6.3 Cryptography97

6.4 Authentication Technology100

6.5 Protocol for Security102

核心词汇Core Words and Expressions104

知识扩展More Knowledge105

Chapter 7 Logistics and Supply Chain 物流与供应链107

案例Case:Logistics Cost Increases Hit Amazon.com Hard107

正文Text108

7.1 Introduction to Logistics108

7.2 Introduction to Supply Chain111

7.3 Differences Between Logistics and SCM115

7.4 Logistics in EC117

核心词汇Core Words and Expressions121

知识扩展More Knowledge121

Chapter 8 Application of Enterprise E-commerce 企业电子商务应用案例Case:Harley-Davidson124

正文Text125

8.1 Business-to-Customer E-commerce Applications125

8.2 Business-to-Business E-commerce Applications128

8.3 Business E-commerce and Informatization131

核心词汇Core Words and Expressions135

知识扩展More Knowledge135

Chapter 9 Application of E-commerce in Industries 行业电子商务应用案例Case:General Electric(GE)138

正文Text139

9.1 Introduction140

9.2 Application of E-commerce in Travel Industry141

9.3 Application of E-commerce in Banking and Finance Industry144

9.4 Application of E-commerce in Publishing Industry145

9.5 Application of E-commerce in Retailing Industry148

核心词汇Core Words and Expressions151

知识扩展More Knowledge152

Chapter 10 E-commerce Economics 电子商务经济学154

案例Case:Innovative Technology Helps Shield Businesses from Recession154

正文Text156

10.1 Search156

10.2 Bundling156

10.3 Switching Costs and Lock-in157

10.4 Demand-side Economies of Scale158

10.5 Standards and Standards Wars161

10.6 Antitrust162

核心词汇Core Words and Expressions166

知识扩展More Knowledge167

Chapter 11 E-commerce Management 电子商务管理169

案例Case:eBAY169

正文Text170

11.1 Outsourcing170

11.2 Internet Governance174

11.3 Trust in Cyberspace176

核心词汇Core Words and Expressions184

知识扩展More Knowledge185

Chapter 12 Issues in the Law of E-commerce 电子商务法律话题案例Case:Legislation on E-commerce of Luxembourg188

正文Text189

12.1 Introduction189

12.2 Research on the Following Legal Problems192

12.3 Other Legal Issues200

12.4 Laws about E-commerce204

核心词汇Core Words and Expressions206

知识扩展More Knowledge207

参考文献209